نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری علوم ارتباطات، واحد اردبیل، دانشگاه آزاد اسلامی، اردبیل، ایران.
2 دانشیار پژوهشگاه مطالعات آموزش و پرورش، سازمان پژوهش و برنامه ریزی آموزشی، تهران، ایران.
3 دانشیار گروه علوم ارتباطات، واحد اردبیل، دانشگاه آزاد اسلامی، اردبیل، ایران
چکیده
عنوان مقاله [English]
نویسندگان [English]
The concept of guiding man along with preserving his human dignity is a goal that has helped mankind in traversing the difficult path of material life, beginning with the creation of mankind and continuing with the descent of revelation to divine prophets. In the past, religion had a strong presence in many areas of human life, but gradually it was demoted to individual faith, that too as a completely personal matter, not institutional and belief, which is affected by the inherent requirements of modernity. In the current world, the media, with all its diverse manifestations, has been engaged in extensive activities in conveying messages in various fields, including religion, according to its results, and the product of the reflection of religious messages from existing conventional media with unbalanced forms and formats has created conditions that the members of the observing society They are. The Holy Quran has predicted and designed effective transmission methods to convey the religious message in its various dimensions. This research, with the library and documentation method and exploring interpretations that typically have a communication approach, has extracted a model that includes practical requirements from the Qur'an, the application of these requirements, under the components of the fundamental principles of content, effective means of transmission, source dependencies, receiving dependencies, and dependencies. The combination of source and receiver provides a platform that makes the religious message more effectively transmitted to the target audience. It is certain that the media as a persuasive tool has the ability to convey the religious message to different audience groups, but it requires the application of these parameters through careful communication.
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